Method Launches World’s First Line of Packaging Made with Ocean PlasticPosted On: Nov 01, 12
Over the past year and a half, volunteers from Kōkua Hawai’i Foundation and Sustainable Coastlines Hawai’i have worked side-by-side with Method employees to hand-collect more than 5000 pounds of plastic from the beaches of Hawai’i in anticipation of the launch of a new product packaging. The environmentally conscious, national cleaning product company, Method, has launched its latest innovation in sustainable packaging – bottles made from a blend of plastic recovered from the ocean and post-consumer recycled plastic. This limited edition packaging is for a new Method product, a 2-in-1 hand and dish soap with odor-eliminating technology, available exclusively at Whole Foods Market stores in Hawai’i and nationwide.
This volunteer beach-combing effort resulted in the collection of thousands of pounds of plastic from Oahu’s windward facing beaches, where the kinds of rigid, opaque plastic needed to make this packaging are most abundant. A portion of Method’s proceeds from the sales of the ocean plastic bottle will go to KÅkua Hawai’i Foundation and Sustainable Coastlines Hawai’i as part of Method’s efforts to establish an ongoing business model and supply chain for collecting and sorting plastic marine debris.
“Our goal with ocean plastic packaging is to show that the most viable solution to our plastic pollution problem is using the plastic that’s already on the planet. Method’s Ocean Plastic bottle demonstrates in the extreme that recycling is possible,” said Adam Lowry, Method co-founder and chief greenskeeper. “By recycling and reusing plastic to make our bottles, we turn off the tap of plastic flowing into our oceans and take the first, most important step toward solving the ocean plastic problem.”
The style of this new packaging is a departure from Method’s usual bright pops of color. Method’s intention was to leave the plastic in its natural state, and the gray color is a result of the chopping, washing and blending undergoes during recycling. Inspiration for the package texture was drawn from a sea urchin, with small ridges running the length of the bottle.
Pick up a bottle today at Whole Foods Market or online at methodhome.com.